College Students May Help Snapchat Monetize

"Did you see my snap?" That seems to be a common question most college students ask each other and because of its surging popularity on campuses, Snapchat believes that this demographic will help them monetize their platform.

"Over 77 percent of college students are using Snapchat at least once every single day, according to research by Sumpto.

And even more stunning, 45 percent of college kids aged 18-24 would open a snap from a brand they didn’t know, while 73 percent of students would open a snap from a brand they already know. Though Snapchat hasn’t yet determined a revenue model, data like this suggests that native advertising is a pretty viable route."

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